Written by S. Hoek & K. Dubinko
Socrates famously said, “The secret of change is to focus all of your energy not on finding the old, but on building the new.” In the ever-changing world of marketing, our secret to success is focusing our energy on new technologies that help us build and define our auction audience.
But you may ask yourself, how does that set SAM Auctions apart from the crowd?
For us, a major part of the strategy that sets us apart is the utilization of digital marketing. We are constantly on the look-out for the latest innovations we can implement to turbocharge our results. This includes: website promotions, landing pages for specific auctions, a partnership with the bidding platform Proxibid, multiple email blasts sent to our list of active buyers, both organic & targeted social media campaigns, SEO, digital ads, geofencing, and any other avenues we see fit!
In addition to the vast array of digital marketing, we recognize the need for some of the more traditional forms of marketing. With this in mind, we offer newspaper, radio & tv ads in key markets, in-store signage, flyers, cold-calling, and even the occasional mailer if we see the need for it.
Whether digital or traditional, our in-house marketing team adds their special flair to custom made graphics, videos, wordsmithing, and photography that make SAM Auctions pop and stand out in the field of auction marketing.
At SAM we also believe in the personal touch to get our auctions in front of our customers. We have a full time in-house dedicated sales team that works in advance of the auctions or liquidations to get customers to the location on day one. The advanced sales approach also helps with the return on investment our clients have come to appreciate.
Our unique approach to sales and marketing will help you spread the word about your auction and harness interested bidders ultimately resulting in more revenue for your business.
In the liquidation business your financial return will only be as successful as the team you put around you. At Surplus Asset Management you are retaining a complete and professional team. Our entire team is dedicated to your success. Your success is our long-term success.
Our team of dedicated professionals is ready to help you take your auction to the next level with our top-notch marketing! Call or email us today for a no obligation proposal.
Thanks for reading!
Kate and Scott